In summary, it’s not just about who’s following you on Pinterest. saves and clicks), it will boost your account’s standing even more, as Pinterest will be more likely to show more of your content, resulting in more impressions and clicks for whatever you share in the search results and home feed! If you start sharing others’ (relevant) content, Pinterest might decide to show more of what you’re sharing. The algorithm decides whose content to show more of based on how much people engage with what is shared on the account. Pinterest uses an algorithm to score and rank different accounts. They can click on it or save it to their boards, and Pinterest notices this. People who see your content but don’t necessarily follow you can still engage with it. This could be either your content or curated content, so everything you share should be relevant to them as well as related to your brand somehow. You need to be conscious of what’s going to be helpful for them because if they follow your account, they’re more likely to see what you share in their home feed. The key to accomplishing this is keeping your target audience in mind.

To do this, you need to share with them content that both relates to your brand and provides them with high-value, relevant information. You want to be a useful resource of high-quality pins for your followers.

Why should you be sharing this curated content? Well, it really comes down to establishing yourself as a source of high-quality information to your followers and to those who find you through their Pinterest searches and home feeds. It’s content created for Pinterest by your colleagues or other people in your own industry that you can share strategically on your own account. This kind of content isn’t from your own website, but instead it’s content that you “curate” from other people’s websites or from your Pinterest home feed or search results. What we’re talking about when we say “other people’s content” is what I like to refer to as curated content. This is an excellent question, so I thought that I might answer it here, to help any newcomers who aim to improve their brand’s Pinterest marketing strategy- and it might even give you the extra boost you need to jumpstart your content marketing strategy. Recently, one of my newsletter subscribers asked me why she should share other people’s content on Pinterest. Why You Should Share Other People’s Content on Pinterest

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